Choosing a font for a website
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ReportWhen it comes to designing a web page, the choice of typography is a fundamental and decisive step in the process.
Typography, ie the source or format of the letters that make up the text, have a direct impact on how the page will be received by its readers.
A convoluted and difficult to read font will annoy those who visit and messages are not clear and therefore users will prefer to leave the site.
While there is no established method for choosing an appropriate font for a website, yes there are certain basic criteria to be taken into account.
Readability of typography
Readability is a basic and necessary when going to choose the font for a website.
It seems obvious, but it is not uncommon among inexperienced web designers that privilege a more appereantly popular typography, original or has trates on traditional typography and its use is almost universal in the web world.
Now, the fonts of first type tend to have two problems: first, are hardly readable because they are full of decorations. In this sense, demand a greater effort and more attention from the reader. On the other hand, they tend to distract the reader away from the message that is being transmitted.
Traditional sources such as Arial, Verdana or Helvetica is the most used precisely because they are easily readable. It is useless to try to seem original or that the Web is highlighted by the use of complex sources if the information that is not easily transmitted.
A part is the fact that no unusual fonts will look the same on different computers. On the computer where they are installed, are automatically replaced by a font that does exist in the system. If you want a typeface to look the same on all computers, whether or not installed, you should use replacement images, not recommended to overload of images however, or more modern alternatives such as Google Web Fon Directory and font-face.
Font combinations
A website is not created on a single typeface. Certainly you can but it is not desired or recommended.
Generally use different fonts within the same website. It is different with the font and size of
the titles or headings, body text or the menu bar, for example.
Because of this it is very important to make appropriate combinations where the sources used are not discordant with each other.
For this not to happen is advisable to use different fonts of the same designer. Thus, if the Meta Sans font is used for titles and headings, Meta Serif could be used for body text.
What is important in combinations is to create a stark contrast but not to the point where the fonts look radically different.
Sense of Text
To choose an appropriate font for the web site it is essential to pay special attention to the meaning of the text.
There are sources that tend to be associated with serious content while other text associated with a more playful and juvenile. Examples of the first case would be Times New Roman, while for the latter a typeface Impact could work.
If you are designing the website of an insurance company or financial institution, for example, the font to be used will be more formal that it will be better received by those interested in the services of these businesses. The font can not be detached from the text.
The interface of the website
The interface, or "mold" of the website, directly influences the typography. Both aspects should be worked together as the interface type is defined as the space provided in question, location and design.
A poorly designed interface, disproportionate or disorderly, could ruin the typography no matter how careful you are in its selection.
Therefore, it is advisable to work with typography together with the interface to be developed on the site.
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