SEO Techniques Today: Understanding On-Page and Off-Page Marketing

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When you start your SEO strategy, there are two very defined areas that you need to work on: On-page SEO and off-page SEO.

If you are confused by these two areas, here’s a quick guide looking at what each of these involves, how they differ, and why they are both essential.

On-Page SEO

On-page SEO can basically be categorized as everything that you do on your own website that helps to optimize it for the search engines.

There are a few important areas to consider, and it’s important to focus on all of these before you even start with your off-page SEO strategy.

First of all, you need to ensure you have a mobile-optimized website. This normally means a responsive design that can be viewed on any device, and this ensures that your site stands a better chance of ranking in mobile search after Google made this a ranking factor (you can read more about ‘Mobilegeddon‘ to find out about this).


You will also want a website that loads fast. A slow-loading website leads to a bad user experience, and you are less likely to rank if your website loads slowly.

Keywords also play a big role in on-page SEO. You will want to make sure that you carry out keyword research to find the right keywords to rank for, and you may want to hire an SEO agency to get you started with this (click here for more info).

Then you will want to use these keywords in the right places, but be careful to avoid stuffing them. Use them in your page URLs, title tags, meta tags, and in your web copy, and also use synonyms.

Finally, create fresh content regularly. A blog is the best way to do this, and you should make sure you use your keywords, but focus mainly on creating valuable content.

There are other things involved in good on-page SEO, but these are the basics to get you started.

Off-Page SEO

Off-page SEO can be categorized as all of the techniques that you use elsewhere rather than on your website. The main aim of off-page SEO is to generate links from other websites pointing back to yours, and there are many ways that you can do this.

In general, it involves creating great content and promoting it via social media and directly to other website owners. The more people encounter your content and enjoy it, the more links you will generate.

It’s also a good idea to create different types of content, including videos, images, and infographics, to get more links.

The search engines use links to decide how much authority a web page has, but they also use other factors like social signals. Being active on social media, sharing your own content, and engaging with your followers, are all good ways to improve your off-page SEO.

You may also want to get your website listed on various websites including Google+ and other business listings. This can help to increase trust and can improve your rankings.

Focus on Both Types of SEO

This is a basic overview of the two main areas of SEO. The most important thing to remember is that you need to focus on both of these areas if you want to enjoy to enjoy success with your SEO. So start with your on-page factors, then move onto off-page factors, and watch your rankings rise.

Sue Robinson writes about SEO, marketing and website matters aimed at small business owners. She has worked in the SEO/Online Marketing industry for several years and is happy to share her knowledge with others.

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